It is interesting to note how competitive the search world is getting. The eternal quest for ‘finding the right answer’ is leading this technically advanced generation back to the basics – why not utilize the intelligence of the actual human brain that we are all trying to simulate ? Solutions like the recently discontinued ‘Google Answers’ and the currently blossoming Yahoo Answers are examples where you can ask targetted questions to ‘experts’, who can provide you with educated answers. However, in this model, the ‘experts’ are usually more qualified than the average Joe. The power of involving real humans is when you can expand in scale, as well as make it attractive for those contributors, in terms of personal profit. In other words, a model that can utilize the ‘spare time’ of millions of people to offer collective intelligence. Another example of this is the recently launched Linked In’s Question tab. For those who don’t know, LinkedIn is a business networking tool that allows you to connect to several industry professionals. I use it a lot as well. Now that LinkedIn has a great network of Friends, Friends of Friends and so on, it makes sense then, to traverse this
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