The July 2007 IEC publication, titled “Beyond the Quadruple Play: Networking, Convergence, and Customer Delivery” will feature an article I wrote on behalf of my company which talks about why I think IMS is the ideal architecture for such a network. The download link to the paper is here (Sorry for the indirections, but as I said, I am liberally going to promote my official blog here to – don’t complain – you ain’t paying *grin* ) Abstract: Broadband IP is a great leveling ground when it comes to converged services being offered by multiple providers. For example, with the availability of Broadband, companies such as Vonage could offer IP based phone replacement solutions threatening the turf of established phone operators. Similarly, Comcast can now suddenly offer Cable VoIP (phone service) and Verizon can now suddenly offer TV services over IP, thereby threatening each in service areas that were traditionally never their turf. Broadband IP has also enabled ‘new kids on the block’ like Skype, Joost and others to offer bundled services that threaten the trillion dollar communications industry as we know it. This is one main reason why carriers are competing to stay alive with “Quadruple Play” blended services

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