As part of my job, I get to meet and talk to many talented individuals and a wide variety of customers, ranging from the garage startup that just opened up in Palo Alto to scowly-faced old hodges sitting in dark brown leather chairs who have 3 levels of secretaries you need to weed through for a meeting. The great part about this is that I get a learn a lot and hear opinions from all sides. A very good friend of mine recently commented that “talk in his town” about those who kept talking about mashups mean those people are “college kids” doing “foo foo sh*t”. Another good friend of mine in Boston recently commented “Oh, a mashup. Yes, we did one too. They are just toys”. And I can’t say that I completely disagree with these opinions, even though I personally think there is huge promise in the “core concept” of a mash-up. Everytime anyone mentions “mashup” and “making money”, half the audience in a room inevitably chuckle (about the making money part). So I compiled a top ten list of how I think mashups should be marketed to cut the hype and get serious: Give a break to
(Read More…)
on 
on 
on 